Successful „Go-to-Market“ Strategies: TBMED to be Presented on Annual Stakeholder Event of the European IP Helpdesk

Iraida Loinaz will join the team of the European IP Helpdesk in Brussels on November 26, 2019 to present TBMED during the initiative’s annual stakeholder meeting. The European IP Helpdesk is a service initiative funded by the European Commission aimed at helping (potential) beneficiaries of EU-funded projects and EU SMEs manage their Intellectual Property (IP) assets.

This year’s event will focus specifically on the role of IP when it comes to successful “Go-to-Market” strategies. In this regard, TBMED will be showcased as an innovative endeavour to facilitate and accelerate the process of bringing research results and new technologies to the market. The event primarily addresses representatives of the different Directorates of the European Commission next to various stakeholders from the European research and innovation landscape such as business advisors, representatives from research and university networks as well as National Contact Points for “Horizon 2020”.

Further information on the programme can be found on the event’s website.